Author:

Adam M. Brandenburger, Barry J. Nalebuff, Ada Brandenberger

Title:

Co-Opetition:

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Editorial Reviews From Booklist Management and organizational theorists are continually investigating new models to explain organizational behavior. Traditionally, competition has often been a component of those models, but now researchers are looking at other behaviors and using theories from other fields of study. James Moore recently proclaimed The Death of Competition (1996) and put forth a complex model based on natural ecosystems that emphasizes symbiotic, cooperative relationships. Now Brandenburger and Nalebuff, academics from the Harvard Business School and the Yale School of Management, respectively, also suggest that business strategy in today's global environment must combine competition and cooperation, but they employ mathematical game theory to make their argument. David Rouse --This text refers to the Hardcover edition. Book Description 1997 BDD Audio. Audio tape discussing a method that goes beyond the old rules of competition and cooperation to combine the advantages of both toward a highprofit means of leveraging business relationships. The term co-opetition coined by the author. Audio Tape. --This text refers to the Audio Cassette edition.

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