Author:

Philip A. Roussel, Kamal N. Saad, Tamara J. Erickson

Title:

Third Generation R & D: Managing the Link to Corporate Strategy

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Editorial Reviews From Book News, Inc. Three management and technology consultants argue that rather than either letting research and development departments have a free hand, or subjecting them to strict conditions, corporate managers should integrate the department's directions into the company's overall strategy. Annotation copyright Book News, Inc. Portland, Or. Book Description Third Generation R&D, written by three senior consultants from Arthur D. Little, provides managers with a new approach that will make R&D a truly competitive weapon. The authors relate how R&D management has evolved from the naive "strategy of hope" approach of the 1950s and 1960s, when companies spent lavishly in the vague expectation that something good would result, to the more systematic approach of the past two decades. But as we enter the 1990s, it is clear that a new generation of R&D... read more --This text refers to an out of print or unavailable edition of this title.

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