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MT-PersonalEmpowerment

 

 

Author:

Edward L. Nash

 

Title:

Direct Marketing: Strategy, Planning, Execution

 

Click here for book details (Opens in a new window)

 

 

Editorial Reviews

From Book News, Inc.
A text covering the basics, such as strategic planning, mailing lists, and print media planning, as well as the latest technological tools. This third edition includes information on database marketing, infomercials, and computer- and video-based interactive marketing. Annotation copyright Book News, Inc. Portland, Or. --This text refers to the Hardcover edition.


Book Description
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the
Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as
increased coverage of alternative media, infomercials, telemarketing, and database marketing.

 

 

 


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