Author:

Thomas T. Nagle, Reed K. Holden, Reed Holden

Title:

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)

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Editorial Reviews Ingram A comprehensive, managerially-focused guide to formulating pricing strategy. Practical in focus and lively in style, this volume explains ideas and concepts that are essential to integrate pricing successfully into marketing strategy and that should be a part of every marketer's repertoire. Features numerous walk-through examples, illustrating how companies successfully implement pricing strategies. --This text refers to the Paperback edition. The publisher, Prentice Hall Business Publishing Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy. --This text refers to the Paperback edition.

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