Author:

Lawrence G. Friedman

Title:

Go To Market Strategy: Advanced Techniques and Tools for Selling More Products

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Editorial Reviews Philip Kotler, S.C. Johnson & Son Distinguished Professor Of International Marketing, Kellogg School of Management, Northwestern University "Do not develop your channel strategy until you've read this book." Mark Templeton, Chief Executive Officer, Citrix Systems "… filled with sage advice and common sense for connecting customers with products." Well done!, August 23, 2002 - Reviewer: Ron Buntz from San Francisco Good luck finding a better book on how to pick your markets and successfully capture and serve customers, because you probably won't. This is the definitive text, EASILY one of the five or ten top marketing or general strategy books of the last ten years. The chapter on market selection has no equal in helping you understand the EXACT process to use to identify and evaluate different market segments. The chapters on channels and channel integration are the first clear explanation I've seen on the whole topic. It's just a great, great book - buy it.

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