Author:

Dan Geller

Title:

The ABC's of E-Strategy

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Customer Review The ABCs of E Strategy, January 11, 2003 - Reviewer: Mary-Pat Sherman from Mill Valley, CA USA My MBA class in Strategic Leadership used this very simple text to develop a Strategic Business plan during our first term in the MBA program. The book is very succinctly written; and, when suggested guidelines are followed, a comprehensive Business Plan is the result. I felt that the plan I wrote was presentable for the implementation of a new business endeavor. Dan Geller has a gift for making a seemingly complex subject / project seem simple to accomplish. Great tool for developing an e-strategy!, January 7, 2003 - Reviewer: CathyLSG from San Jose, CA United States A must-have book for anyone interested in developing an e-strategy and/or starting a new business. It really helped me turn my vision into a viable business. You cannot write an effective business plan without reading this book first!

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