Editorial Reviews
Book Description
Behind every business hero lies a successful strategy. Behind every business failure lurks a bad strategy.
Developing a good strategy is remarkably simple. Yet the subject has become obscured and over-complicated by academics and consultants with their own hobby-horses and proprietary methods. Strategy has become remote from those who need it most: owners and executives.
The Financial Times Guide to Strategy offers more insight than a whole library of academic strategy tomes. It will help you construct a strategic framework for your company, business model, and marketplace. This second edition is fully updated, encompassing changes in the theory and practice of strategy and including commentary on the latest theories and theorists. Coverage includes:
*demonstrating the power of strategy to raise profits
*providing a DIY strategy kit for managers
*distilling strategic thinking since 1960
*providing a lively A-Z of strategy concepts, terms, and techniques
"Strategy has never been so simple, accessible, powerful, and practically directed to raise profits." -Robin Field, Chief Executive, Filofax Group
Ingram
Showing operating managers how they can devise their own Business Unit Strategies quickly and effectively, without any help from the "clever clogs" at the center or in consultancies, this book demonstrates the power of strategy to raise profits, provides a DIY strategy fit for managers, distils strategic thinking since 1960, and provides a lively A-Z of strategy concepts, terms and techniques. --This text refers to an out of print or unavailable edition of this title. |
