Author:

Laurence Vincent

Title:

Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy

Click here for book details (Opens in a new window)

 

Editorial Reviews -The Business Reader Review, November 2002 In the best book of the month, [Vincent] describes how to craft and manage "brand mythologies" ... Packed with Knowledge!, February 25, 2003 - Reviewer: Rolf Dobelli, getAbstract from Switzerland What makes a brand become the stuff of legend? Author and consultant Laurence Vincent says it's the power of a good story. Vincent, whose specialty is forging alliances between consumer brands and entertainment properties, presents an interesting parallel between marketing and storytelling that makes sense in today's increasingly cluttered media environment. Vincent introduces you to the basics of myth and storytelling. He explains how these concepts apply to marketing strategy and offers plenty of real-world examples and case studies to illustrate his points. Except for predicting the coming integration of advertising and content (it's been around for decades), Vincent's book is full of fresh insight. We from getAbstract recommend this book to brand managers and marketing executives who want to learn how to turn their brands into powerful icons. Legendary Brands takes the reader step by step through the process - just like any good story.

Newsletter:

For more information I invite you to join the FREE “Affirmation For The Mind” Newsletter.
Click Here to join now!. Includes FREE copy of “As A Man Thinketh” by James Allen

“Give me just 10-minutes a day and I will show you how to live the life of your dreams.” Guaranteed...

Sculptor 3 integrates “7 Proven, Powerful and Effective” technologies to create the most amazing reality creation program ever conceived.

So... while you sit in front of your computer for just 10 minutes a day, you will be using 7 effective disciplines that have been combined to produce incredible results.

Here's How To Stop Negative Thoughts Even If You've Never Wanted To

It can bring you years of good fortune... make you very, very wealthy... broaden your circle of friends... and put people in awe of you... 100% Guaranteed.

Warning: Please do not use the information supplied by AffirmWare to diagnose, treat, any health problem or disease. If you suspect that you have a medical complaint please consult your health care professional.

Copyright © 2011 AffirmWare Pty Ltd - All Rights Reserved. Any questions you may have regarding the above copyright statement can be directed to AffirmWare Pty Ltd. AffirmWare Pty Ltd may contain links to sites on the Internet, which are owned and operated by third parties. You acknowledge that AffirmWare Pty Ltd is not responsible the content located on these Site.

[Disclaimer] [Privacy] [Terms of Service]