Author:

Richard E. Mayer (Author)

Title:

Multimedia Learning

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Editorial Reviews Book Description For hundreds of years verbal messages have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool for humans, this book explores ways of going beyond the purely verbal. An alternative to purely verbal presentations is to use multimedia presentations in which people learn from both words and pictures--a situation the author calls multimedia learning. Multimedia encyclopedias have become the latest addition to students' reference tools, and the world wide web is full of messages that combine words and pictures. This book summarizes ten years of research aimed at realizing the promise of multimedia learning. Book Info Provides a cognitive theory of multimedia learning which summarizes research aimed at realizing the full potential of multimedia learning. Offers seven principles for the design of mutlimedia messages in accordance with the desire to assess the potential of using words and pictures together to promote human understanding. DLC: Computer-assisted instruction. --This text refers to the Hardcover edition.

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