Editorial Reviews
Book Description
How to research and invest in e-commerce companies without getting burned. Electronic commerce companies can be the darlings of Wall Street--or the dogs. Several firms call themselves key players, but in such a new and fast-changing industry it's tough for most investors to evaluate such claims. Enter Bill Burnham, an e-investment expert, with the first comprehensive guide to researching and investing in e-commerce. He delivers four commandments that individual and professional investors must know, plus eight essential guidelines for investigating various sectors such as security-related products and financial software. Readers will come away knowing how to develop their own e-commerce investment strategy--and will be better positioned to make a killing, rather than be killed, in this hot but volatile area. --This text refers to the Hardcover edition.
Download Description
Electronic commerce companies can be the darlings of Wall Street -- or the dogs. Several firms call themselves key players, but in such a new and fast-changing industry it's tough for most investors to evaluate such claims. Enter Bill Burnham, an e-investment expert, with the first comprehensive guide to researching and investing in e-commerce. He delivers four commandments that individual and professional investors must know, plus eight essential guidelines for investigating various sectors such as security-related products and financial software. Readers will come away knowing how to develop their own e-commerce investment strategy -- and will be better positioned to make a killing, rather than be killed, in this hot but volatile area.
From the Back Cover
Don't invest in the electronic commerce industry until you've read this book. If you're willing to take investment risks, the electronic commerce industry offers tremendous profit potential. With the help of How to Invest in E-Commerce Stocks, you can navigate the pinnacles and pitfalls of a business sector poised for explosive growth. Written by Bill Burnham, a pioneer in the study of the e-commerce industry, this must-have guide is packed with clear, concise information and analyses, enhanced by over 100 charts, graphs, and sidebars.
Here is everything you need to know to develop a sound, successful investing strategy for this fast-paced, high-risk field, including: a basic definition of electronic commerce and the structure of the industry; the 4 commandments that investors must keep in mind at all times; an in-depth look at the risk factors involved; an analysis of the industry's five sectors: Security, Electronic Payments, Financial Services Software, Business Commerce Software, and Commerce Content; the 8 essential aspects to consider when researching a sector; how to establish a critical "early warning system" to evaluate short-term events and trends; case studies drawn from the experiences of actual companies; an appendix with detailed financial profiles of the public companies focused on electronic commerce. Whether you're an expert in the electronic commerce field, a professional investor, or an individual investor, you can weather the risks, evaluate the companies, and learn How to Invest in E-Commerce Stocks. --This text refers to the Hardcover edition. |
